Performance marketing for Leisure Hotels, an experiential hotel chain in the hospitality space.
A full-funnel campaign structure was built to turn awareness into bookings — from top-of-funnel brand recognition to seasonal pushes, retargeting, and competitor capture.
The results: a 45.76% increase in sold weeks, a 34.5% decrease in cost per week, and a 71.27% decrease in cost per opportunity.
45.76%
Increase in the number of sold weeks.
34.5%
Decrease in CPW (Cost Per Week)
71.27%
Decrease in CPO (Cost Per Opportunity)
Campaign 1
Top of funnel reach across India. Built recognition of Leisure Hotels as an experiential chain with distinct property USPs.
Brand awareness doesn't sell. It plants familiarity. Nobody books a hotel they've never heard of. This is the campaign that makes sure they know who you are.
Campaign 2
A seasonal campaign built for the peak booking window for hill stays. We targeted families, couples, friend groups, within 500km of the hill properties, built around leisure and cooler escape.
Seasonal campaigns convert what awareness builds. When demand is already in the air, you don't need to create the intent. You just need to be the first option that comes to mind when someone acts on it.
Campaign 3
A campaign built for the pool who'd already shown intent. Website abandoners, deep property page viewers, past enquirers.
Retargeting doesn't find new customers. It closes the ones you almost had. The one who looked at your booking page & didn't book is worth more than someone who's never heard of you. Most brands spend on the second & ignore the first.
Campaign 4
A campaign aimed at audiences already actively looking, like people engaging with competing hotel brands, travel pages, and booking platforms. Capturing demand someone else created.
When a traveller is already comparing options for their next trip, the campaign isn't about introducing your brand. It's about showing up at the exact moment they're choosing and giving them a reason to switch.
