Brand identity, packaging, and digital design for Chargrill Pizza Café (now Chargrill Pizza Catering by Connoisseur Foods). The brand needed an identity that captured their thin-crust pizzas that feel authentic, rustic, and crafted.
We developed a visual system with handmade charm. Hand-drawn illustrations were created to bring a warm, rustic character to the brand, forming the foundation for packaging, print, and social communication.
The pizza boxes were designed as a key brand asset using natural tones and illustrated elements to make the experience feel artisanal and inviting.